National Academy of Sports Medicine (NASM)

Brand identity, marketing collateral and advertising developed for the National Academy of Sports Medicine (NASM). THE GOAL Develop visual and verbal brand expression for NASM that inspires future personal trainers to join their community and brings consistency across multiple touchpoints. SUCCESS MEANS 1. Strengthen brand consistency. 2. Communicate the esteemed, science-based program. 3. Increase trial and membership for aspiring Certified Personal Trainers. 4. Grow pride in the NASM community.